How To Build Your Business with Video
Time is precious ... and travel costs are through the roof! Consider how Web video communications can replace some of your face-to-face meetings with V-mails and on-demand video that shares most of the advantages of living, breathing contact:
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Experts say that 55% of the meaning of what you say is actually conveyed by body language, 38% from your tone of voice, and only 7% from the words you speak. When you share your message in video, it's far more realistic and personal.
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Confucius really did say this: "I hear; I forget. I see; I remember. I do; I understand." Video combines hearing, seeing and doing (by interacting with your content).
The heart of our web video systems is The Studio. When you subscribe to HelloWorld or FirstStream, all you install on your computer is a webcam -- available at office and electronics stores for $30 to $100 or so. When you log on to the Studio, you use software that's actually on the Web. No expensive programs to buy, install and update!
The Studio enables you to easily use video in the course of your daily business in five powerful ways:
1. Video e-mail. Record your message in video and surround it with photos and graphics of your choice .... each linkable to another site on the Web. When you communicate with video, you can be sure that it's understandable to everyone -- no matter how lazy they are about reading or how well they understand the written word.
2. Live Web broadcasts. Visitors navigate to your Web site, then click "play" to watch your online TV show in real time. They can comment and ask questions with an instant-message feature. Your show can be open the public, private or even pay-per-view.
3. Video blogs and podcasts.They're the digital equivalent of a magazine. Like a regular TV show, you produce new episodes. Your viewers can subscribe to your video blog or podcast and download each episode automatically to their computer, (and from there to an iPod or another portable video device.
4. On-demand video on your Web site. From replays of your live shows to product demonstrations, educational information, you can link video from your Studio media vault to the web. You can upload TV spots and other produced video, too.
5. Your own online storage vault for all those large video files (plus photos and audio) -- stored on the most advanced media servers optimized for reliable video playback.
HelloWorld, the Studio for
small businesses, friends and families.
FirstStream, the Studio
as an enterprise solution.
View samples of locally produced Vmails >
A big assortment of how businesses, churches and individuals are
using VMDirect streaming video>
Advantages of Selling Your Product or Service
with Streaming Video
• Uniform, consistent presentation — everyone hears the same message.
• Increased response rates compared to text e-mail and regular direct mail, sometimes as high as 30%.
• Shorter sales cycle; you can introduce and bring new services and products to market faster.
• Improved message retention. Web video appeals to all learning styles and tends to be remembered far better than text, audio alone or even static audio/video.
• Modest cost compared to other marketing methods -- newspapers and magazines, TV and radio advertising, and printed publications.
Use Streaming Video To Build Relationships with Your Clients and Colleagues
Streaming video takes care of business by getting your point across clearly and quickly. But it pays even greater dividends in building relationships with your customers, clients and colleagues.
• Update customers and hold regular training sessions with regular Video Podcasts.
• Communicate face to face in real time with Video Instant Messaging (Video IM). You can see, hear and respond to up to four people live online at one time for a group chat.
• Educate, train and motivate audiences anywhere with live video broadcasts (just like having your own TV channel). Your broadcasts can be archived for future viewing ... even set up as pay-per-view!
• Receive email notification whenever one of your Video Emails has been watched.
• Customize your Video Email and Live Broadcast window with your own logo and other visuals. Emphasize important points and offers with text, photos and graphics. Display a series of images (like a Powerpoint show) beside the video screen throughout your broadcast.
• Offer training and sales videos online 24/7 by uploading videos to your Video Vault — up to 30 GB of media storage!
Take a closer look at Vmails, video instant messaging and live broadcasting>
More links:
Homefront Heroes holiday greetings, 12/13/07 (sponsored by KFGO)
Troubleshooting video e-mails
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Links and resources page
Edited
07/22/2008
by Nancy Hanson. ©SeeYouSoonLLC 2008. All rights reserved.
